All case studiesCASE STUDY
/ Neati LTD imagery TODO(owner)
● SaaS · CRM for cleaning businesses
Neati LTD.
Our own SaaS — built, taken to market, and scaled to paying users.
Context
Neati is the founder’s own SaaS product. The team built it from zero and ran the entire go-to-market — product, content, and cold outreach — in house.
The gap
Build a working SaaS for cleaning operators, then find a way to acquire the first paying users without an existing audience.
What we built
- The full product — CRM, scheduling, invoicing, and a lead finder.
- Positioning and offer aimed at cleaning operators.
- A go-to-market combining content and cold outreach.
The money
Pipeline figures are confirmed with operators before publishing.TODO(verify)
/ Founder's own SaaS